Past Work
Here are some of the projects we've done
"Two-Track Mind"
Two-Track Mind is a branded docuseries created in partnership with Nutrien Ag Solutions and NASCAR, following drivers Ross Chastain and Jeb Burton as they travel to farms across America, connecting with the families behind the nation’s food supply. Spanning over two years and more than 25 episodes, the series was produced on a lean budget with a small, agile team, prioritizing authenticity, human connection, and intimate storytelling. Featured on NASCAR.com and NASCAR’s YouTube channel, Two-Track Mind earned three ADDY Awards and a NAMA Award, and was shot, edited, produced, and directed by Lauren Mason.
McDonald’s All-American Games (2021)
Louisville’s storied basketball legacy is now on display at Sheppard Park, where the McDonald’s All American Games partnered with artist Albert Lee to commemorate the Games’ history in the city through two custom backboards highlighting the 2007 Games hosted at Freedom Hall. The installation was unveiled during a community celebration with Mayor Greg Fischer, the Louisville Branch of the NAACP and Louisville Parks and Recreation, along with a special appearance from Ronald McDonald to take the first shot. The project included comprehensive strategy and event planning, partnership development and coordination with community stakeholders, full oversight of event logistics and on-site execution and media relations efforts to generate coverage and amplify the installation’s impact.
"Swing Low, Sweet Old Cadillac"
A collaboration between Hardee's and rising country artist Eric Burgett, this branded music video brought an authentic artist–brand relationship to life on screen. Centered around Burgett’s track “Swing Low Sweet Cadillac,”—which name-checks Hardee’s and draws from his personal connection to the brand—the project embraced a tone that felt rooted in lived experience and humor rather than traditional advertising.
Produced on a budget of under $15,000, the video demonstrates how strong creative direction and a lean production approach can transform a branded concept into a compelling visual story. Shot, edited, produced, and directed by Lauren Mason, the final piece delivers a cohesive, artist-forward narrative that balances commercial partnership with genuine musical identity.
Excellence In Education Grant Program (2020)
The Southeast Kentucky Chamber’s Excellence in Education Grant Program supports teachers in implementing new technologies and learning tools for students. The initiative included a comprehensive marketing and communications strategy, with targeted digital and email campaigns designed to increase awareness and drive application volume; the creation of cohesive, branded creative assets across web, email and social platforms; and the development of public relations materials, including press releases and media outreach, to amplify recipient stories and program impact. Social media management played a key role in the campaign, with consistent content highlighting deadlines, success stories and community engagement, alongside oversight of event and program design, vendor coordination and on-site logistics to ensure a seamless experience for those involved.